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28 January 2010
Kampar Chicken Biscuits - A trip down memory lane
CB Red Label Sdn Bhd
The famous Kampar Chicken Biscuits has a long history. The biscuits even have a catchphrase "A taste of its own". After the PLUS highway was built, Kampar became a town off the beaten track. However, the Kampar chicken biscuits remain as famous as ever.
After so many years, I couldn't find the shop. A friend had to be my navigator and we didn't leave the shop until we have shopped. The company, CB Red Label, has an advertising slogan "A Confectioner's Collection". So, we almost bought the whole collection.
The CB brand
The CB Brand has been awarded halal status. Its chicken biscuits come in 3 varieties:
Crunchy Chicken Biscuits
Light & Crispy Chicken Biscuits
Soft Chicken Biscuits
The shop also sells other delicacies such as Kaya Puff and Dragon Ball Biscuits.